for operators
Turnkey iTV
Nexnet's patent-pending centralized iTV architecture, simplifies iTV distribution and revenue stream realization for you, the operator. Pearl's complete RFI fulfillment service streamlines the steps of authoring content, creating fulfillment content, delivering on the RFI, and tracking engagement all in one centralized location, producing a high margin revenue stream for operators. Nexnet leverages the ETV infrastructure already deployed by the operator to deliver the Pearl service without any capital expenditures required by the operator. Advertisers and content providers like the simple and elegant Pearl service and so will you.
Advertising
One advertising executive expressed concern to Nexnet that he may increase awareness of a product only to find that consumers purchase the product from a competitor. "They may drive or surf by five competitors before they arrive at my location. Pearl assures they will see my site first."
The Pearl authoring toolkit will integrate through your existing traffic management system's open APIs and streamline the authoring of content and play out, allowing your ad sales teams to focus on selling an enhanced service that advertisers want and need. Pearl's web integrated authoring tools allow your ad sales team or the advertiser to create email in one uniform space, with seamless transitions to customization options and other enhancements. Pearl's web tools are simple and intuitive, making it easy for your advertisers and ad sales teams to create, manage and edit Pearl campaigns. Also, Pearl's centralized web architecture allows total customization and tweaking abilities of campaigns throughout the entire lifecycle.
Data Tracking and Reporting
Pearl will provide operators with another level of detail about their subscriber base. Since Pearl's RFI service targets an email address that is primarily individualized, data is accumulated based on the viewer instead of the household. Nexnet can help the operator understand who watches TV in each household, which TV/STB they watch, and their interests. This depth of granularity down to the specific viewer is not available through any other service. Operators can use this additional level of data to sell targeted advertising, understand viewership and subscriber trends, and promote their services.
Interacting with Subscribers
Pearl's features will allow operators to provide additional information regarding services or coupons directly to their subscriber base. RFI and voting/polling engagements can be created instantly and effortlessly and deliver specific emails based on response and/or the location, age, and/or gender of the viewer. Operators can ask viewers if they want more information on High Speed Internet, Phone Service, or HD channels and then deliver tailored emails based on their response, all seamlessly and easily through Pearl's service.
Revenue
Pearl gives the operator the potential to profit from every ad shown to their subscribers. Nexnet's centralized distribution approach produces revenue shares that pass down to the operator from revenues collected from the content provider's advertisers. Essentially, when your subscribers interact with Pearl, you make more money. Your ad sales teams can now sell Pearled ads to your advertisers, creating additional revenue generated from advertising, and most importantly, without additional capital expenditures required to support the Pearl system.
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