for advertisers
Nexnet understands that marketing budgets are tightening and accountability is needed to show a return on investment. Pearl intends to bring that accountability to TV advertising by giving you, the advertiser, the ability to extend your 30 second linear spot to your Internet "Store Front."
Full customization long after play out
With Pearl you can continually tweak your advertising campaigns and individual spots after they have begun play out. Your spots may continue to run for a month or may be saved on a viewer's DVR. Pearl's centralized database gives you the opportunity to continually change the email message and web links, so you can most effectively reach your targeted audience and maximize your advertising dollars. This can all be done by accessing the campaign management section on Pearl's servers through a standard web browser.
Target specific Demographics and Geographic regions
Pearl's patent-pending centralized architecture gives advertisers the flexibility and capability to deliver email messages containing specific web links designed for a local zip code or gender/age group, all from one linear spot. This effectively creates a group of email messages for a specific spot. You may want to extend your message by creating a different email to deliver to a 50-year-old male than to a 30-year-old female. And just like any other Pearled ad, the email content is customizable through your web browser for the life of the campaign.
Up to the second instant data and accountability
Through your web browser, you can tap the limitless potential of the data Nexnet can deliver through the centralized server database. When you login to your account on Nexnet's servers, you will be able to see, in real time, impression and engagement data for all your Pearled campaigns on all the networks and MSOs. You can instantly see household impressions, engagement, emails delivered, qualified leads generated, and web views created by Pearl in an easy to read format through your web browser. At home and want to know how your 8:00 spot did? Not a problem, just login through your standard web browser. In available areas, our servers will be able to show a break down of the data by geographic region, gender, age, channel, MSO, DVR usage, time the spot was viewed, and additional web metrics.
Centralized destination for creation, customization, and report
Nexnet provides all email creation, customization and reporting through its web interface with the Nexnet server database for Pearl. Advertisers, content providers and operators can facilitate all their Pearl needs through an online system that can be accessed from any where around the world, giving maximum flexibility to campaign creation and management. Also, advertising executives and agencies can keep up with their campaigns from any where around the globe and tweak emails and parameters to follow trends instantly.
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